About Us

Welcome to Qiaura  

A brand developed to help you transform your practice with safe, sustainable and performance-focused eco yoga mats

We want to join you in your journey - making products that maximise your yoga experience, with the smallest environmental impact possible.  

Celebrating life - the necessity

Imagine a world where you give your body and mind the same kindness and diligence you offer to your family and work. One where your own aspirations are seldom neglected.

We are here to encourage, inspire and advocate for you. We want you to create daily non-negotiables and turn up for them. It’s so important to ensure you find moments in your busy day to give back to yourself. Why? Because you’re the only one who can make that happen.  

We developed our sustainable yoga mats to help you make that sacred time as valuable as possible. Created with quality in mind and performance-enhancing technology. 

Soft-to-touch eco yoga mats - developed to celebrate you. 

Embracing progress - the technology

Qiaura was born from the desire to make top-tear yoga essentials that help push your practice that little bit further, whilst having minimal impact on the environment. 

Our Yoga mats are non-slip, with a grippy yet gentle surface that activates even further with moisture. They’re perfect for all styles of yoga and exercise, but the surface design makes them the ideal yoga mat for hot yoga. No towel required.

We designed our mats to help you elevate your technique, and experience safely. And, most importantly, we developed them with longevity in mind.

Sustaining resources - the sustainability

Our name comes from the words ‘qi’ and ‘aura,’ reflecting our desire to reach deeper, attach more and energetically connect with ourselves and others as part of nature. This is why developing products that harness and respect the life-giving earth is such a cornerstone of Qiaura. 

Our eco yoga mats are made up of two layers, chosen for both their performance-promoting properties and their environmental footprint. The bottom layer is naturally biodegradable, made from ethically sourced tree rubber. The top layer is made from recycled PET microfiber (recycled drink bottles.) Both are toxin, phthalate and silicone free. 

We also choose water-based dyes to keep our printing healthy for you and the earth. 

Why? We believe everyone should mindfully consume, we know natural resources create the best products and keeping our environment free from unnecessary toxins is the priority. 

Inspired by you - the design 

We have thoughtfully curated a range of designs for our eco yoga mats to inspire your practice. 

We know that keeping your mat on hand is a visual cue for many, so our mats are designed to fit seamlessly into the aesthetic of your life. 

They’re a moment of fun, beauty and style in your busy day. And we’re just getting started. Look out for collaborations with your favourite artists, special editions and more gorgeous earthy colour options joining our range. 

Following passions - Brooke’s story 

Like so many consciously led brands, Qiaura was born from passion. 

Founder Brooke Crowe discovered yoga at a time when her exercise regime was failing to serve her needs. As she dove deeper into the different forms of practice Brooke found herself drawn to heated styles, and this is where she fell in love with yoga. A physical transformation was followed by a spiritual shift - a clearer mind and a craving for more knowledge. 

With a career in Human Resources, personal and professional growth and the change that comes with that have always been a driving force for Brooke. This desire to dive deeper into the ‘change’ yoga brought was spurred along by her lifelong passion for learning. 

Fifteen years later, now a highly trained Yogi practitioner, Brooke plans to continue to learn and add value to your practice through the products she develops and challenge her thinking.